Client case: Century 21 Property (Pak Shek Kok Branch)
Building a brand-new property portal to strengthen brand image and lift luxury-home transactions through precision marketing
+50%
Property enquiries increased
+30%
Growth in qualified leads
+25%
Ad conversion rate improved
Through MooneyBird’s digital management solution, Century 21 Real Estate (Pak Shek Kok Branch) successfully established a data synchronisation workflow and introduced a CRM system, significantly reducing manual operations and improving the efficiency of customer relationship management!
Brand background
Century 21 (Pak Shek Kok Branch) focuses on the luxury residential market in the Tai Po district, providing professional real estate agent services for high-end buyers. As market competition becomes increasingly intense, the team decided to strengthen its online exposure through digital marketing, expand customer reach, and streamline the advertising placement process in order to attract more high-value customers.
MooneyBird'skey strategies
1. Own-brand property portal to boost listing exposure
Building a brand from scratch for the clienta dedicated real estate website, and throughdata-sync technology, all listing information syncs instantly to social media and major property platforms — no repeated uploading, improving operational efficiency.
2. AI precision marketing — ads automatically generated and deployed
Usingprogrammatic advertising technology, using AI to automatically generate the most appealing property ads and deliver them precisely based on users’ browsing behaviour and interests, attracting more high-value customers while increasing enquiries and conversion rates. In addition, it provides detailedadvertising data reports, helping clients optimise their marketing strategy.
3. Smart CRM management — zero missed client follow-ups
Through WhatsApp CRM system, agents can centrally manage client data; every enquiry is automatically routed to the right agent, ensuring instant responses and more efficient follow-up. The system can alsotrack client needs, provide personalised recommendations, and further raise the closing rate.
MooneyBird'skey solutions
Own-brand Property Website
AI programmatic advertising
WhatsApp customer management system
SEO keyword optimisation
website data tracking
video advertising
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