{"id":5561,"date":"2026-06-13T10:00:00","date_gmt":"2026-06-13T02:00:00","guid":{"rendered":"https:\/\/mooneybird.com.hk\/?p=5561"},"modified":"2026-06-02T09:39:28","modified_gmt":"2026-06-02T01:39:28","slug":"programmatic-property-ads-case-study","status":"publish","type":"post","link":"https:\/\/mooneybird.com.hk\/en\/programmatic-property-ads-case-study\/","title":{"rendered":"\u5be6\u6578\u6545\u4e8b\uff1a\u5c1a\u65b9\u7f6e\u696d\u9ede\u6a23\u505a\u5230\u9ede\u64ca\u7387 19.6%\u3001\u6bcf\u9ede\u64ca HK$0.33"},"content":{"rendered":"<p>\u5e7e\u5e74\u524d\uff0c\u5143\u6717\u4e00\u9593\u5730\u7522\u4ee3\u7406\u5605\u8001\u95c6\u540c\u6211\u8b1b\u904e\u4e00\u53e5\u8a71\uff0c\u6211\u5230\u800c\u5bb6\u90fd\u8a18\u5f97\u3002<\/p>\n<p>\u4f62\u8a71\uff1a\u300c\u6211\u54cb\u5514\u4fc2\u5187\u5ba2\uff0c\u4fc2\u5572\u5ba2\u5514\u8a18\u5f97\u6211\u54cb\u3002\u4f62\u54cb\u55ba\u5c4b\u7db2\u898b\u5230\u500b\u76e4\uff0c\u64b3\u5165\u53bb\u3001\u67e5\u8a62\u3001\u751a\u81f3\u6210\u4ea4\u2014\u2014\u4f46\u4f62\u54cb\u8a18\u5f97\u5605\u4fc2\u55f0\u500b\u5e73\u53f0\uff0c\u5514\u4fc2\u5c1a\u65b9\u7f6e\u696d\u3002\u300d<\/p>\n<p>\u5462\u500b\u5c31\u4fc2\u5c1a\u65b9\u7f6e\u696d Imperial Properties \u5605\u8d77\u9ede\uff1a\u4e00\u9593\u5c08\u653b\u5143\u6717\u6751\u5c4b\u3001\u505a\u5497\u597d\u591a\u5e74\u3001\u53e3\u7891\u5514\u5dee\u5605\u516c\u53f8\uff0c\u4f46\u6bcf\u4e00\u500b\u5ba2\uff0c\u90fd\u597d\u4f3c\u4fc2\u300c\u79df\u8fd4\u569f\u300d\u5605\u2014\u2014\u9760\u7b2c\u4e09\u65b9\u5e73\u53f0\u79df\uff0c\u79df\u91d1\u8d8a\u4f86\u8d8a\u8cb4\uff0c\u800c\u4e14\u79df\u5b8c\u5c31\u8d70\uff0c\u5187\u6c89\u6fb1\u3002<\/p>\n<h2>\u5927\u90e8\u5206\u4ee3\u7406\u5605\u7b2c\u4e00\u500b\u53cd\u61c9\uff1a\u843d\u591a\u5572\u5ee3\u544a<\/h2>\n<p>\u6751\u5c4b\u5e02\u5834\u5206\u6563\u3001\u7af6\u722d\u5927\u3002\u5927\u90e8\u5206\u4ee3\u7406\u9047\u5230\u300c\u5ba2\u5514\u5920\u300d\u55f0\u9663\uff0c\u7b2c\u4e00\u500b\u53cd\u61c9\u5c31\u4fc2\uff1a\u52a0\u5ee3\u544a\u9810\u7b97\u3001\u55ba\u66f4\u591a\u5e73\u53f0\u843d\u76e4\u3002<\/p>\n<p>\u4f46\u5462\u5ea6\u6709\u500b\u9677\u9631\u3002\u55ba\u9999\u6e2f\uff0c\u5730\u7522 Facebook \u5ee3\u544a\u5605\u5e73\u5747\u9ede\u64ca\u7387\uff08CTR\uff09\u901a\u5e38\u4f4e\u904e 1%\u3002\u5373\u4fc2\u8a71\uff0c\u4f60\u4ffe\u9322\u8cb7\u5605\u66dd\u5149\uff0c\u5f97\u8fd4\u597d\u5c11\u4eba\u64b3\u2014\u2014\u4f60\u4fc2\u55ba\u5ea6\u586b\u4e00\u500b\u6f0f\u7dca\u5605\u6876\u3002\u843d\u591a\u5572\uff0c\u53ea\u4fc2\u6f0f\u5feb\u5572\u3002<\/p>\n<blockquote>\n<p>\u554f\u984c\u5f9e\u4f86\u5514\u4fc2\u300c\u843d\u5514\u5920\u5ee3\u544a\u300d\uff0c\u800c\u4fc2\u300c\u5ee3\u544a\u5187\u7528\u5571\u6578\u64da\u540c\u5b9a\u4f4d\uff0c\u6240\u4ee5\u8d8a\u843d\u8d8a\u8cb4\u300d\u3002<\/p>\n<\/blockquote>\n<h2>\u5c1a\u65b9\u7f6e\u696d\u505a\u5497\u5572\u4e5c\u5514\u540c<\/h2>\n<p>\u4f62\u54cb\u5187\u9078\u64c7\u300c\u843d\u591a\u5572\u300d\uff0c\u800c\u4fc2\u63db\u5497\u4e00\u5957\u6253\u6cd5\u2014\u2014\u4e09\u500b\u5f15\u64ce\u4e00\u9f4a\u884c\uff1a<\/p>\n<ul>\n<li><strong>Own-brand Property Website<\/strong>\uff08imperialprop.com.hk\uff09\uff1a\u5514\u518d\u5e6b\u5e73\u53f0\u5132\u5ba2\uff0c\u800c\u4fc2\u5e6b\u81ea\u5df1\u5132\u3002\u6bcf\u500b\u76e4\u3001\u6bcf\u6b21\u6210\u4ea4\uff0c\u90fd\u7d2f\u7a4d\u55ba\u300c\u5c1a\u65b9\u7f6e\u696d\u300d\u81ea\u5df1\u500b\u54c1\u724c\u5ea6\u3002<\/li>\n<li><strong>\u7a0b\u5f0f\u5316\u6a13\u76e4\u5ee3\u544a<\/strong>\uff1a\u5514\u4f7f\u9010\u500b\u76e4\u624b\u52d5\u6574\u5ee3\u544a\uff0c\u800c\u4fc2\u7531\u4f62\u54cb\u81ea\u5df1\u5605\u6a13\u76e4\u5eab\u5b58\u81ea\u52d5\u5927\u6279\u91cf\u751f\u6210\u3001\u81ea\u52d5\u6295\u653e\u2014\u2014\u6bcf\u500b\u5ee3\u544a\u90fd\u5373\u6642\u3001\u8cbc\u5207\u3001\u914d\u5408\u5143\u6717\u6751\u5c4b\u8cb7\u5bb6\u771f\u6b63\u6435\u7dca\u5605\u5622\u3002<\/li>\n<li><strong>WhatsApp \u5ba2\u6236\u7cfb\u7d71<\/strong>\uff1a\u6bcf\u500b\u67e5\u8a62\u90fd\u5373\u523b\u63a5\u4f4f\u3001\u8ddf\u5230\u5e95\uff0c\u800c\u4e14\u8cc7\u6599\u7559\u55ba\u516c\u53f8\uff0c\u5514\u6703\u96a8\u54e1\u5de5\u96e2\u8077\u6d41\u5931\u3002<\/li>\n<\/ul>\n<h2>\u7d50\u679c\uff1a\u6578\u5b57\u6703\u8aaa\u8a71\uff08\u8fd1 90 \u65e5\u5be6\u6578\uff09<\/h2>\n<p>\u5462\u500b\u5c31\u4fc2\u300c\u8cbc\u5207\u300d\u5e36\u569f\u5605\u5206\u5225\uff1a<\/p>\n<ul>\n<li>\ud83c\udfaf <strong>\u5ee3\u544a\u9ede\u64ca\u7387 19.6%<\/strong> \u2014 \u884c\u696d\u5e73\u5747\u5f97 < 1%\uff0c\u5373\u4fc2\u4f62\u54cb\u4fc2\u5e73\u5747\u5605\u8fd1 20 \u500d\u3002\u6bcf 5 \u500b\u7747\u5230\u5ee3\u544a\u5605\u4eba\uff0c\u5c31\u6709\u63a5\u8fd1 1 \u500b\u64b3\u5165\u569f\u3002<\/li>\n<li>\ud83d\udcb0 <strong>\u6bcf\u6b21\u9ede\u64ca\u4f4e\u81f3 HK$0.33<\/strong> \u2014 \u5462\u500b\u6578\u5b57\uff0c\u6b63\u6b63\u5750\u5be6\u5497\u300c\u6bcf\u500b\u67e5\u8a62\u5ba2\u6236\u6210\u672c\u53ef\u4ee5\u4f4e\u81f3 HK$50\u300d\u3002<\/li>\n<li>\ud83d\udc65 90 \u65e5\u89f8\u53ca <strong>\u8d85\u904e 45,000 \u4eba<\/strong>\uff0c\u66dd\u5149\u8d85\u904e 30 \u842c\u6b21\u3002<\/li>\n<li>\ud83d\udcc7 \u5572\u67e5\u8a62\u5168\u90e8\u7559\u55ba\u516c\u53f8\u2014\u2014\u540c\u4e8b\u8d70\u5f97\uff0c\u5ba2\u7559\u5f97\u4f4e\u3002<\/li>\n<\/ul>\n<p>\u540c\u4e00\u500b\u5143\u6717\u6751\u5c4b\u5e02\u5834\u3001\u540c\u4e00\u73ed\u7af6\u722d\u5c0d\u624b\uff0c\u5206\u5225\u5514\u4fc2\u5c1a\u65b9\u7f6e\u696d\u4f7f\u5f97\u591a\uff0c\u800c\u4fc2\u4f62\u54cb\u4f7f\u5f97<em>\u8070\u660e<\/em>.<\/p>\n<h2>\u5462\u500b\u6545\u4e8b\u540c\u4f60\u6709\u54a9\u95dc\u4fc2<\/h2>\n<p>\u5982\u679c\u4f60\u90fd\u4fc2\u9760\u5e73\u53f0\u79df\u5ba2\u3001\u89ba\u5f97\u5ee3\u544a\u8d8a\u843d\u8d8a\u8cb4\u3001\u5572\u5ba2\u6210\u4ea4\u5b8c\u5c31\u5514\u8a18\u5f97\u4f60\u2014\u2014\u5481\u5c1a\u65b9\u7f6e\u696d\u5605\u4e09\u5f15\u64ce\u6253\u6cd5\uff0c\u597d\u53ef\u80fd\u90fd\u5571\u4f60\u500b\u5340\u3002\u91cd\u9ede\u5514\u4fc2\u6284\u4f62\u54cb\u5605\u6578\u5b57\uff0c\u800c\u4fc2\u6284\u4f62\u54cb\u5605<strong>\u908f\u8f2f<\/strong>\uff1a\u5148\u64c1\u6709\u81ea\u5df1\u5605\u5ba2\u6e90\uff0c\u518d\u7528\u6578\u64da\u4ee4\u6bcf\u4e00\u868a\u5ee3\u544a\u90fd\u7528\u5f97\u5176\u6240\u3002<\/p>\n<blockquote>\n<p>\u5514\u9760\u904b\u6c23\uff0c\u9760\u7cfb\u7d71\u2014\u2014\u5462\u5957\u65b9\u6cd5\uff0c\u6708\u7403\u9ce5\u81ea\u5df1\u76e4\u54c1\u724c\u90fd\u7528\u7dca\uff0c\u5148\u81f3\u6562\u63a8\u4ecb\u4ffe\u4f60\u3002<\/p>\n<\/blockquote>\n<hr \/>\n<p><strong>\ud83d\udc49 \u60f3\u77e5\u4f60\u500b\u5340\u53ef\u4ee5\u505a\u5230\u5e7e\u5e73\u3001\u5e7e\u6709\u6548\uff1fWhatsApp \u6708\u7403\u9ce5\uff0c\u514d\u8cbb\u4e86\u89e3\u7a0b\u5f0f\u5316\u6a13\u76e4\u5ee3\u544a\u540c\u81ea\u5bb6\u5c4b\u7db2\u9ede\u904b\u4f5c\uff1a<\/strong><br \/>\n<a href=\"https:\/\/wa.me\/85269714887?text=%E4%BD%A0%E5%A5%BDEddie%EF%BC%8C%E6%88%91%E7%9C%8B%E5%92%97%E5%B0%9A%E6%96%B9%E7%BD%AE%E6%A5%AD%E5%80%8B%E6%A1%88%E4%BE%8B%EF%BC%8C%E6%83%B3%E4%BA%86%E8%A7%A3%E6%88%91%E5%80%8B%E5%8D%80%E5%8F%AF%E4%BB%A5%E9%BB%9E%E5%81%9A%E3%80%82\" rel=\"nofollow noopener\" target=\"_blank\">WhatsApp\uff1a6971 4887<\/a><\/p>\n<p><em>\u6578\u64da\u4f86\u6e90\uff1aFacebook \u5ee3\u544a\u5f8c\u53f0\uff0c\u622a\u81f3 2026 \u5e74 6 \u6708 1 \u65e5\u8fd1 90 \u65e5\u5be6\u6578\u3002\u5ba2\u6236\u540d\u7a31\u5df2\u7372\u6388\u6b0a\u4f7f\u7528\u3002<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f\u5730\u7522\u4ee3\u7406\u7a0b\u5f0f\u5316\u6a13\u76e4\u5ee3\u544a\u8fd1 90 \u65e5\u5be6\u6578\uff1a\u9ede\u64ca\u7387\u6700\u9ad8 20%\u3001\u6bcf\u6b21\u9ede\u64ca\u4f4e\u81f3 HK$0.33\u3002<\/p>","protected":false},"author":0,"featured_media":5560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy"],"_links":{"self":[{"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/posts\/5561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":1,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"predecessor-version":[{"id":5562,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/posts\/5561\/revisions\/5562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/media\/5560"}],"wp:attachment":[{"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/categories?post=5561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooneybird.com.hk\/en\/wp-json\/wp\/v2\/tags?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}