
自家屋網定第三方平台?地產代理唔講你知嘅客源真相
每個月,你都係咁做:影靚相、寫描述、逐個盤放上 28Hse、Squarefoot、各大平台,然後畀曝光費,等客上門。呢個做法冇錯。問題係——如果有一日,平台改咗演算法、加咗價、或者調低咗你嘅排名,你可以做啲咩?答案通常係:乜都做唔到。因為你嘅客流,從來唔喺你手上。…

In the real estate industry, a real estate agent's core responsibility is to provide accurate property information. If an agent provides inaccurate or misleading information, it may constitute real estate agent “misrepresentation”, which could lead to legal liability and even compensation for buyers' or tenants' losses. Understanding the risks of misrepresentation and how to avoid these pitfalls is crucial for real estate agents.

Real estate agent misrepresentation refers to intentionally or unintentionally providing inaccurate or misleading property information in advertisements or conversations with clients, leading buyers or tenants to make incorrect decisions. For example, if an agent claims a property includes a parking space when it does not, such misleading information could result in financial loss for the buyer and potentially lead to a compensation lawsuit.
The three key conditions that constitute real estate agent misrepresentation include:
It is important to note the distinction between a statement of fact and a statement of opinion. For example, if an agent says, “The room should fit a bed and a piano,” it is an opinion. However, if they say, “The room area is 150 square feet,” this is a statement of fact. If the actual area is found to be only 100 square feet, the agent would be legally liable for this misrepresentation.
According to a Consumer Council case, a buyer asked an agent if a second-hand unit had any “unusual” incidents and received a “no” answer. However, after signing the contract, the buyer discovered that a fall incident had occurred in the unit, ultimately deciding to terminate the transaction and reclaim the deposit. The court ruled that the agent failed to conduct reasonable inquiries and was liable to compensate the buyer for their losses.
According to Hong Kong's Estate Agents Practice (General Duties and Hong Kong Residential Properties) Regulation, agents must ensure that the property information provided is accurate. If an agent provides misrepresentation, they may face fines, compensation, or even licence suspension. Buyers have the right to claim losses under the Misrepresentation Ordinance, including forfeited deposits or the difference between the purchase price and actual market value, and in some cases, may choose to rescind the transaction.
When an owner entrusts a real estate agent to sell a second-hand property, the real estate agent must enter into an agreement with the owner using a prescribed form, commonly known as a “listing agreement”, which specifies the responsibilities between the real estate agent and the seller. If the real estate agent makes a misrepresentation, whether the owner is liable depends on the facts of the case.
As a real estate agent, it is essential to always maintain professionalism and caution, ensuring that property information provided is accurate. Through data verification, written confirmation, and transparent communication, agents can reduce the legal risks of misrepresentation, ensuring clients receive due protection in property transactions.
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每個月,你都係咁做:影靚相、寫描述、逐個盤放上 28Hse、Squarefoot、各大平台,然後畀曝光費,等客上門。呢個做法冇錯。問題係——如果有一日,平台改咗演算法、加咗價、或者調低咗你嘅排名,你可以做啲咩?答案通常係:乜都做唔到。因為你嘅客流,從來唔喺你手上。…

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